OFFICIAL GUIDE - On Sale Nationally 7th June 2021

Le Tour de France

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This is SA’s highest priced local consumer publication for the world’s largest annual sport event.

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No other annual sporting event on the planet matches the
Tour de France for global reach, racing action and audience.
It is, quite simply, the biggest annual sporting event in the world.

The 160+ page, large format (300mm x 230mm) glossy coffee table publication is designed as an event souvenir and keepsake, and is consequently produced with a durable 250-gram cover. At R129,90 it’s the most expensive locally produced magazine on shelf yet still cheaper than the European and British issues which sell for 12 Euros and 10 Pounds respectively. It is recognised as offering great value for money by its passionate, sophisticated audience. M-net Supersport broadcasts all of the 20 stages live and again on highlights packages that night. Each stage is between 4 and 7 hours.

The huge amount of TV time, the appeal to sports mad South Africans and complex nature of the event results in a massive need for a guide explaining the intricacies, rules, participants, routes, history and other information to be fully appreciated. Our 160+ page publication delivers that in spades.

We advise who to watch, when and why. We provide maps and route profiles for each stage, detailed team info, history dating back 100 years, and more. From retired people to night shift working fans who have the time to watch each stage live to those who shut out news till the highlights are shown each night, every Tour de France viewer needs deeper insight into what they’re viewing to fully appreciate the action.

Not only does the magazine offer exclusive route, team and rider information direct from Tour HQ in Paris, but it is also edited to reflect the interest of South African fans. It has taken many years to secure a local edition from the event organisers. In the past only those who travelled to France or ordered it online had access to this prestigious read. Now South Africans who are huge cycling fans and participants have their own edition which goes on sale at newsstands a month before the race starts.

Fast Facts

Rates: R31 000 excl. VAT
2021 on street dates:
7th June 2021

Advertising Contacts

Jono le Roux:
083 324 6576 | 021 438 5972

Publisher: Paul Ingpen
082 990 8408