FOR PEOPLE WHO LOVE TRIATHLON
Triathlon SBR & Ironman
This glamorous, hi tech sport and it’s world championship flagship event
in Hawaii carries an almost mystical global image which is showcased in
the ultimate triathlon mag and VIP event participant keepsake, SBR
(Swim Bike Run) and the official Ironman SA race magazines.
SBR is a high gloss 160+ page large-format which sold on newsstands nationally for R69:90. It is available quarterly (March, June and Dec) coinciding with the posting of copies of an Ironman branded version which includes event specific information to each entrant of the 3 local Ironman events in PE, Durban and East London.
Ironman events are by the far the biggest triathlon events globally including 3 sub events over 3 days. Typically entrants train for 4-6 months to prepare for their biggest day out in the year.
As such there is a lot to plan for and a huge demand for advice, inspiration and information. Copies are posted to each participant a month before they travel to the events, thereby giving entrants a long window period to absorb and respond to the content.
SBR and Ironman race mags combine the best local content in high quality coffee table packaging making the magazine by far the biggest circulation triathlon magazine in South Africa over the past 5 years.